Tag Archives: Twitter
September 16, 2011
Saying Goodbye to Borders
As you may have read, all Borders stores will be closed by Sunday. It’s a sad day for book lovers, this writer included. For weeks, the Borders locations that have remained open have been promoting their “going out of business” sales – starting with 10 percent off offers and ending at the 90 percent mark. And now, the end has come.
When the first sales started, I visited my local Borders – not to partake in the purchase of discounted books, but to grieve. And what surprised me is I wasn’t alone. There were many people slowly wandering the aisles with pained and sorrowful looks on their faces, taking it all in the way music lovers must have done when the popularity of digital tunes began eating away at the brick-and-mortars. It was utterly depressing.
From a social-media perspective, however, the reaction to the death of Borders isn’t so much depressing as it is interesting.
Posted in Social Marketing
August 18, 2011
How I Save Moolah Using Social Media
Though I’m nowhere near the level of intensity packed into one episode of TLC’s Extreme Couponing, I do consider myself an on-the-rise frugalista who knows that forking over full-price for everything was so five years ago. Clearly, I’m not the only one: Valassis released a stat earlier this year claiming shoppers saved $3.7 billion using coupons in 2010. That’s a lot of clipping. Or was it?
The social media geek in me has to wonder: How much of those banked bucks were thanks to Facebook and its social-platform counterparts? I ask because these days, all of my money-saving or freebie-amassing has to do with logging on somewhere. With that, I give you my top five ways to save moolah using social media, both from a consumer perspective and “insider” view.
Posted in Social Promotions
Tagged Facebook, foursquare, social couponing, social media, Twitter
July 8, 2011
A Dear Friend Barks About PetSmart’s Social Media
Dear PetSmart,
Okay, I am a little jealous of that lucky puppy in the footage from the commercial you’ve been tweeting about. But in general, my tail wags every time I see @Petsmart on Twitter.
For example, I like your pet care posts, like the tweet with a link to this post about shielding pets from the boom of fireworks. Really useful (that one saved me from the shame of peeing on the floor), and they get retweeted a lot.
I also love all of your pet trivia. Who knew that “rats have starred or appeared in over 400 films & close to 100 TV series?”
However, I’d be happier if you gave me even more attention. Please don’t put me in the doghouse for this, but I do have a few suggestions for how we might make our relationship even better.
Posted in Branding, Social Marketing
Tagged branding, customer engagement, petsmart, Twitter
June 29, 2011
Fighting for Acceptance: Social Media and MMA
I’m a huge fan of mixed martial arts. I love everything about it – the competition, the talent, the thrill. And like most MMA junkies living in the great state of New York, I’m waiting with baited breath to be able to attend a live fight in my own home town. But that’s another post for another blog.
Well … maybe not. See, the way I look at it, the controversy surrounding the legalization of MMA in New York is directly related to one thing: its reputation. Or, more specifically: the misinformation that has formed its reputation. And, boys and girls, what do we know about misinformation? It often occurs due to a lack of communication, a lack of awareness. It’s no surprise to me that many people who oppose MMA admittedly don’t actually know that much about it.
Dana White – president of the Ultimate Fighting Championship (UFC), the largest MMA promotion company in the world – knows this all too well. That’s why he spends who-knows-how-many thousands of dollars trying to educate the public on the sport. In his fight to win over New York lawmakers, he’s written opinion pieces in city newspapers, commissioned studies to show how much revenue MMA fights would bring to the state, and done countless interviews with news channels and radio shows. And while he’s educating lawmakers and the public about MMA, he’s doing something else, as a result: a heck of a lot of marketing and promotion for both the sport and his company. Pretty smooth.
But White’s smartest move in this “fan base acquisition” endeavor, without question, was his decision to take UFC social.
Posted in Social Promotions
Tagged Facebook, mixed martial arts, MMA, social media, Twitter, UFC, Ultimate Fighting Championship
May 18, 2011
Tweeting with the Stars
An increasingly popular aspect of Twitter is the velvet rope-less access it provides to celebrities: A- and D-listers alike. With an “@” symbol and verified (this is important!) account name, anyone with a keyboard can tweet to their favorite actor, artist or athlete.
For the star-struck, a tweet back is like a digital autograph, the next best thing to rubbing elbows in person. (Hello, bragging rights!) For retail marketing, it’s a terrific tactic to gain the attention of millions of followers.
Posted in Social Marketing
Tagged retail marketing, social media, Twitter
April 29, 2011
Media Logic Bares All In “FYE Naked” Webinar – Now Online
Learn the naked truth about one retailer’s social media promotions
It’s not every day you get to see a brand in the buff. Media Logic pulls back the curtain back on FYEGUY, its ongoing social media marketing effort on behalf of FYE, the largest specialty digital entertainment retailer in the United States.
Posted in Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
April 14, 2011
Media Logic Makes a Jackass Out of FYE
All combined, the Jackass films produced by Johnny Knoxville and the gang have grossed more than $300 million worldwide. So with Jackass 3D (the most successful of the three pics) prepping for release on Blu-ray and DVD, Paramount and FYE turned to Media Logic to help them make a big, muddy, disgusting splash.
Leveraging exclusive content from the DVD (hosted on FYE’s “fyeguy” Facebook page), contesting and targeted facebook advertising – as well as fyeguy’s regular twitter and Facebook streams – we helped to build momentum for the release.
Then, when the DVD actually dropped, we followed that up with an additional foursquare promotion that closed the loop – driving customers directly to FYE stores nationwide.
Posted in Social Marketing, Social Promotions
Tagged Facebook, foursquare, fye, retail marketing, social media, Social Promotions, Twitter
March 18, 2011
Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.
It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays.
But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn?
Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands.
Posted in Social Marketing, Social Promotions
Tagged brand loyalty, conversation management, department/discount brands, engagement, Facebook, fan feedback, Media Logic Retail Marketing Report, media value, recreation brands, retail marketing, retailers, return on investment, social growth, Social Promotions, specialty apparel brands, specialty hardlines brands, Twitter, user-generated content
February 4, 2011
The Media Logic Retail Marketing Report: January 2011 Update
Specialty Hardlines Suddenly the Hottest Retail Sector on Facebook as Bed Bath & Beyond, Cost Plus World Market and Best Buy Post Strong Liker Growth in December and January
While retail brands in the Specialty Apparel and Department/Discount sectors continue to enjoy the largest Facebook Liker bases (Victoria’s Secret with 11 million, Target with 3.6 million), the big surprise of the January 2011 Update to the The Media Logic Retail Marketing Report is the vibrant growth of brands in the previously socially-moribund Specialty Hardlines sector. Bed Bath & Beyond grew a crazy 1210% in December and an additional 27% in January.[1] Cost Plus World Market drove past 230,000 Likers, with December and January growth that easily outpaced sector averages. And Best Buy continued its charge, growing 16% in January on top of 45% growth in December.
Brands in the Department/Discount sector also saw solid growth on average, led by a few standout performers. Office Max grew 90% in December. CVS grew a phenomenal 305% in the same month. And Nordstrom, with its multi-stream strategy, broke new ground on Facebook, and in January, grew its Twitter base 95%.
Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands.
Posted in Social Marketing, Social Promotions
Tagged active promotions, Facebook Likers, Facebook promotions, insider access, Liker growth, retail marketing, retail marketing report, retail sector marketing, segmentation, social growth strategies, social media growth, social media segmentation, Social Promotions, Twitter, Twitter strategies