Tag Archives: user-generated content
March 18, 2011
Media Logic Retail Marketing Report Update: 15 Retailers Beat the Facebook Trend
Walmart makes a big jump on both Facebook and Twitter. Bass Pro Shops, New York & Company, Pottery Barn, Gymboree, Lane Bryant, Ann Taylor, Williams-Sonoma, Chico’s, Macy’s, Bebe, Cabela’s, CVS, Banana Republic and Bed Bath & Beyond also show strong 2011 growth. Meanwhile, Kohl’s, TJ Maxx, Lowe’s, Walgreens and J. Crew flatline.
It took a bit of work to separate wheat from chaff for the January-to-March update to the Media Logic Retail Marketing Report. Most tracked brands experienced a slowdown in fan acquisition after the holidays.
But 15 retailers defied the general trend and posted continued fan base growth into the first months of 2011. What did they do? And what can we learn?
Gain access to the full article to discover what retail sectors and social marketing strategies are yielding the greatest growth on Facebook. Plus, view the complete Liker growth chart for the 100 surveyed retail brands.
Posted in Social Marketing, Social Promotions
Tagged brand loyalty, conversation management, department/discount brands, engagement, Facebook, fan feedback, Media Logic Retail Marketing Report, media value, recreation brands, retail marketing, retailers, return on investment, social growth, Social Promotions, specialty apparel brands, specialty hardlines brands, Twitter, user-generated content
February 17, 2011
Cost Plus World Market: A Study in Zen and the Art of Conversation Management
Cost Plus World Market, a retail and online marketplace for international gifts, home accents and foods launched its Facebook presence in November and already boasts more than 258,000 fans.
In an environment where 9 out of 10 companies feel that they are doing a poor job using social media, what has World Market tapped into that others may be missing?
Here’s our analysis.
Posted in Branding, Social Marketing, Social Promotions
Tagged brand engagement, brand experiences, brand value, branding, Cost Plus World Market, customer engagement, customer remarketing, Facebook, Facebook Likers, online shopping, owned media, Social Marketing, Social Promotions, user-generated content
February 4, 2011
Retailers: Are You Sitting On Your Assets?
In our recent review of metrics on social media, we were struck by the huge disparity in fan base and followers between retailers, even within the same category. Some large retailers command hundreds of thousands of fans – even millions – while others, of competitive stature and digital presence, have only a few thousand. Not only that, the rate of fan growth varies greatly as well. Why?
November 18, 2010
Chew on This: Kraft’s Social Marketing for a Cause
According to a study mentioned in a recent emarketer article, “in 2009, large majorities of consumers wanted a variety of opportunities to support brands that were active in cause marketing, and by July 2010 they were even more enthusiastic about ways companies could get involved.”
We’ve noted previously that more and more brands are attempting to feed this national moral hunger through cause-related marketing efforts, and to that end, many are building awareness of such efforts through social media.
A perfect example is Kraft Foods.
Posted in Social Marketing, Social Promotions
Tagged brand advocacy, brand awareness, brand communities, brand engagement, cause marketing, cause-related marketing, Facebook, Feeding America, Good Mood Mission, Huddle to Fight Hunger, Hunger Action Month, Kraft Foods, moral hunger, promotional microsites, social media, social media promotions, user-generated content
November 3, 2010
JCPenney Takes a Teen Trend to a New Level
Haul videos – by teens, for teens.
Learn how some major retailers are tapping into this teen trend to influence shopping behaviors and drive back-to-school spending.
October 14, 2010
Even the iSommelier Can’t Share… Yet
Innovative applications for Apple’s iPad have got us thinking about how to tap their social marketing potential.
September 29, 2010
How To Identify the Modern Marketer
Okay, you’re an advertising professional, client side or agency side, on a conference call with people you haven’t met. You want to talk strategy, you want to talk creative, you want to talk budget. But you don’t know if the people you are talking to get it. You don’t know if they understand marketing for a social world.
How can you find out if they are a modern marketer – an “MM” – without being impolite?
It’s simple really.
People who get marketing for a social world ask 3 questions that people stuck in a traditional, one-way world rarely bother to ask or barely understand.
Posted in Social Marketing
Tagged advertising, content development, innovation, marketing for a social world, marketing strategies, measurable ROI, modern marketers, modern marketing, power of search, real-time intelligence gathering, social connections, social engagement, social networks, user-generated content
September 23, 2010
The New Face of Experiential Marketing (or Getting Really Social)
Not so long ago, marketers created a bright line between experiential and social marketing…
But the line is beginning to fade.
Let’s take a closer look at what experiential marketing looks like in the age of social media.
Posted in How to Go Social, Social Marketing
Tagged branded content, collaboration, customer engagement, customers as remarketers, experiential marketing, maximizing social connections, modern customer loyalty programs, networking, Social Marketing, social media, social networks, user-generated content
August 16, 2010
Pimp My App…and Yourself?
Earlier this month, Fox announced the first-ever “Pimp My App” contest, challenging app developers to “the coolest, groundbreaking, mind-bending app for the Fox hit show “Fringe” and pocket a cool 10 large along the way”. While user-generated content (UGC) and consumer-generated advertising (CGA) is nothing new, application development is. It’s the first “you do it for us” application developer contest that pays above-and-beyond the exposure the end product may deliver and the only one to be promoted on a broad scale.
